Did you get the news of Google launching the helpful content update? If you have, you know how difficult it has been to rank on Google and fulfill the searcher’s intent simultaneously. With that said, Google crawlers are updated to find websites that are completely built to satisfy the end user’s experience. That said, what better way to rank than following the best SEO practices? Here are 8 SEO practices one must keep an eye on before creating a white-label website development.
In simple terms, we can refer site structure as the way visitors view your content or the pattern in which you organize your website contents. Now, why do search engine crawlers bother so much about your structure? Well, these bots are trained to satisfy visitors. With an unformatted or poorly structured website, a user might find trouble searching for the information he was looking for. So, with the proper structure, you can help crawlers identify what your website is about and index them properly.
At times website owners forget how important navigation is for SEO. Let’s suppose a new visitor enters your webpage. Now, if your navigation isn’t up to the mark, he will straight away hit the back button and move to your competitor’s website. This will lead to an increase in bounce rate. To avoid such situations, make sure you use clean codes for clear navigation throughout your website.
Often referred to as permalink, URL plays a small yet significant role in SEO ranking. Not everyone realizes the wonders SEO-friendly URLs can do to your website’s visibility. Not only will Google rank your website, but it will also be clear enough for visitors what they are getting into. So, how can you create an SEO-friendly URL? Keep it short and sweet with your primary keywords. That’s it!
The on-page elements majorly involve the page’s meta description, heading tags, and title. These are indeed some of the factors that influence your ranking the most. Let’s get you through the basics of these three factors. Generally, your title should be around 5-60 characters with power words and numbers. Similarly, a meta description of 130-165 characters with keywords in it is considered well enough. Lastly, your heading tags must be formatted as per your content structure in a hierarchical manner. You can also follow white-label website development techniques to get a better ranking.
Now that you are starting a website by yourself and have visited several websites, you know how images can engage users. As per statistics, an article with an image engages users 94% more than one without users. Considering such an impact on searcher’s intent, Google could no way ignore this factor for ranking. So, how does a search engine identify whether the image is relevant to the content? Simple, it searches for the file name that the image is saved and goes through the image alt tag. Hence, to gain the attention of crawlers, make sure you optimize your images well.
Responsive website design is the process of building a website such that all of its text, structure, and pictures look the same on every device, no matter the screen size. Since 2019, Google has mostly preferred responsive websites for ranking. This implies that how your site looks on different devices determines how well your website will rank. In fact, as per research, Mobile search may account for up to 72% of all searches in some businesses.
While things like improved aesthetics, increased functionality, and more content are crucial for your website, the unpleasant truth is that site performance comes first. According to a poll conducted by Gomez.com, 50% of online visitors do not wait more than 2 seconds for a site to display its content. Users will abandon your site then and there if the site takes more than three seconds. The figures even go worse. Around 79% of them will not even return to your site, and 44% avoid recommending it to their friends. Page speed also influences search engine results.
Continuous analysis and troubleshooting.
Even if you follow best practices from the start, SEO isn’t flawless. Regular analysis of your methods and results can lead you to a better ranking of your website. At first, it’s difficult to discern the patterns, but you’ll grow used to them. Creating a dashboard focused on SEO performance is the simplest method to remain on top of your SEO data.
Wrapping It Up
Here ends the tour through some of the most important SEO practices. By keeping these in mind, you can build a website that beats your competitors and gains traffic organically.